Why Your Startup Needs a Point of View Before It Needs Press
Founders think press comes first.
It doesn’t.
Press is downstream of presence.
And presence comes from having a point of view.
How reporters actually evaluate you
When a reporter gets a pitch, they don’t just read the email.
They check:
your Twitter/X
your LinkedIn
your website
They’re asking:
Does this person have something to say?
If the answer is no, the story dies.
The missing piece: point of view
Most founders post:
product updates
feature launches
hiring announcements
None of that builds credibility.
A strong founder presence is built on:
observations
opinions
pattern recognition
What to post instead
Focus on the shift your company is part of:
What are you seeing change in your market?
What are customers struggling with?
What’s broken that no one is talking about?
This is the content that compounds.
A simple system
Take one idea and stretch it:
Write a post (LinkedIn/X)
Expand it into a blog
Turn it into a short video
You don’t need more ideas.
You need more leverage from the same idea.
What not to do
Avoid:
generic “thought leadership”
buzzwords
product-first content
No one follows a founder for product updates.
They follow them for insight.
The takeaway
If you want press, start by building a point of view.
Because when your perspective is clear and consistent:
reporters trust you
audiences remember you
opportunities find you
Press doesn’t create relevance.
It amplifies it.
