The Platform Team
Events and resources on founder-led marketing—led by former Y Combinator & Andreessen Horowitz leaders.
The events
A focused, high-impact day to learn directly from experts who’ve been in the rooms where the strongest narratives, launches, and brand-building strategies were created.
Vital insight
Learn founder-led marketing directly from experts who’ve been in the rooms where the strongest narratives, launches, and brand-building strategies were created.
Hands-on work
Apply what you learn in real time to your own founder-led marketing, leaving with clear next steps across communications, social, events, and community.
Peer network
Strengthen connections with fellow founders throughout the day, creating accountability, unlocking cross-founder insights, and building your crucial support system.
The resources
Hours of recorded courses, templates, and tactical playbooks on startup communications, social media, events, and community.
On-demand courses
Deep, practical sessions on startup communications, events, social media, and community built from what’s actually working right now, not theory.
Templates
The exact frameworks, templates, and playbooks we use—so you can execute faster, with clarity and confidence.
Live sessions
Join live sessions to get your questions answered, pressure-test your ideas, and get real-time feedback on what to do next.
A founder and company social media strategy and frameworks for reaching your target audience on social.
Our impact
A strategy for building and sustaining an active community.
A hosted event playbook, a guide to executive dinners, and conference tactics.
A clear company and founder narrative, a strong press pitch, and guidance on brand building without alienating your audience.
Your experts
Our team has advised thousands of founders across YC, a16z, and fast-growing startups. You get pattern recognition from people who’ve been in the rooms where today’s top companies were just getting started.
Helping founders stand out.
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"From viral content strategies to building communities and mastering distribution, the sessions were packed with insights for anyone scaling a product or brand."
Stefan Cherkasov, Trace Founding Team | YC S25
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"In a noisy content landscape, [their] reminders hit home. If there’s another one of these events in the future, I’d highly recommend it to any founder."
Senthil Sundaram, Founder | Stealth
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"This experience brought back memories of my short pre-COVID visit to San Francisco’s vibrant startup ecosystem — and once again reminded me why [the startup] community is so special."
RIcky Routhu, SkyD AI Founder
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"As a technical founder, I never knew where to start marketing-wise, especially given that everyone seems to have a different opinion on the subject."
Sacha Servan-Schreiber, Tiniro Cofounder | YC X25
You built the product. Now make sure the world knows about it.
To learn about sponsorship opportunities, reach out to hello@theplatformteam.co.